If you're a lazy reader, just skip to this part of the post. Hopefully this large bold red text will attract your attention:
Buying book reviews isn't new. Publishers have been paying professionals to review their books for decades. So what's all the fuss about THIS new site which offers indie authors an opportunity to boost their sales with quick Amazon reviews? And how is it any different than having family and friends review your books, when clearly they are going to be biased? It's dog eat dog out there. And if a dog has money to pay for hundreds of fake reviews, and as a result, sell a shit load of books, why not let him spend it?
Do you agree or disagree? Why?
Disclaimer: The opinions expressed in this statement are not my own. The statement is worded in a particular way to spark debate.